People Also Ask Explorer

A People Also Ask tool is a tool that collects the related questions Google shows in its People Also Ask box for a keyword, and, where Google provides them, the expanded answers and source pages, for content research.

5 free checks per day per visitor. Identical requests are cached for 24 hours.

Results are live snapshots from a search data source, not scraped from your browser.

How to use the People Also Ask Explorer

1
Enter a seed keyword. Type the topic you want questions for.
2
Choose a country. Pick the market to request results for.
3
Run the explorer. Press Find questions. The tool loads the PAA box and expands a couple of follow-up levels.
4
Group and copy. Questions are grouped by their opening word (how, what, why and so on). Copy them or open the JSON view.

Using People Also Ask for content planning

The People Also Ask box lists questions Google associates with a query. Answering them in clear, direct sentences under matching headings is a common way to cover a topic more completely.

Not every keyword shows a People Also Ask box, so an empty result is a valid answer. The questions shown also change over time and by location.

Frequently asked questions

Where do People Also Ask questions come from?

Google generates them from patterns in related searches and from pages that answer related questions. Google does not publish exactly how the box is built, and the questions can vary by country and over time.

How deep does this tool expand?

It loads the box for your keyword and expands follow-up questions two levels deep, then lists the unique questions it found. Going deeper increases cost, so this free tool stops at that depth.

Why did I get no questions?

Google only shows a People Also Ask box for some queries. If the box was not present for your keyword in the chosen country at that moment, the tool reports that none were found instead of inventing questions.

Can I export to CSV?

This tool offers copy-to-clipboard and a JSON view. You can paste the copied list into a spreadsheet.

Need People Also Ask data for thousands of keywords? Use the SerpAPIs API.