Privacy Policy

• You do not need an account, and we do not ask for your name.
• We do not use advertising or analytics trackers, and we do not set cookies.
• We do not sell or rent personal information, or share it for advertising.
• Your IP address is used only to apply each tool's free daily limit, and that counter resets every day.

What you enter into a tool. When you use a tool, the details you type or upload (for example a domain, a keyword, some text or a photo) are sent to our server so the tool can return a result. To avoid repeating identical lookups, some results are kept in temporary server memory for up to 24 hours. We do not keep a database of what you enter.

Your IP address. Tools with a free daily limit count uses per IP address. The count is held in temporary server memory, is not linked to anything else about you, and resets daily.

Hosting logs. Our hosting provider, Vercel, records standard request logs (such as IP address, browser type, the page requested and the time) to run and secure the service. These logs are kept for a short period under Vercel's own retention settings.

Emails you send us. If you email us, we receive your address and your message and use them only to reply and to keep a record of the conversation.

Tools that run in your browser. The SERP snippet preview runs in your browser. The titles and descriptions you test are not sent to us.

Some tools need an outside service to produce a result. When you use one of those tools, only the details needed for that request are sent to the service, which processes them under its own privacy policy.

• Vercel: hosts the website and runs the tools.
• DataForSEO: fetches live search results for the keyword and country you choose, when switched on.
• Google: the autocomplete tool sends your keyword to Google's public search suggestions.
• YouTube Data API (Google): the YouTube search tool sends your search query to YouTube, when switched on.

Some of these services are only switched on when we have configured them; if one is off, the tool says so and sends nothing.

SerpAPIs does not set cookies and does not use analytics, advertising or social media tracking scripts. If that changes, we will update this policy and ask for consent where the law requires it.

We use the information above to provide the tools you ask for, to keep the service secure and fair (for example by applying free daily limits), and to answer your messages. Where the EU or UK GDPR applies, we rely on our legitimate interests in running a secure, free service and, for tool requests, on performing the service you asked for.

Tool inputs and cached results: up to 24 hours in temporary memory. Daily-limit counters: until the end of the day. Hosting logs: as set by Vercel, typically days to weeks. Emails: as long as needed to handle your request, then deleted when no longer needed.

Depending on where you live, you may have the right to access, correct or delete personal information we hold about you, to object to or restrict how we use it, and to complain to your data protection authority. California residents have the right to know, delete and correct personal information; we do not sell or share personal information as those terms are defined by California law. Because we keep very little, most requests can be answered quickly. Email hello@serpapis.com to make a request.

Our hosting provider and several of the services listed above are based in the United States or process data there. Where the law requires it, these transfers rely on the providers' standard contractual clauses or equivalent safeguards.

SerpAPIs is not directed at children under 16, and we do not knowingly collect personal information from them. If you believe a child has sent us personal information, contact us and we will delete it.

If we change how we handle information, for example when accounts or paid plans launch, we will update this page and the date at the top before the change takes effect.